Archive for October, 2009

Removing Filters – A Wetoku Interview With Hal Lublin

October 19th, 2009 - Jeff Turner

It’s no secret that I’m easily distracted. So, what I’m about to say won’t come as a surprise to anyone who knows me. This morning, while trying to catch up on email after my trip to Blogworld Expo in Las Vegas, a shiny object diverted my attention. This is usually a new piece of tech, but in this case it was a blog post. Hal Lublin wrote “I’m All In,” a post about some advice Chris Brogan gave him while playing in an Ante Up For Africa poker tournament that took place as part of the Blogworld activities.

Removing The Filters From My Online Conversations

In his post, Hal articulated something I had communicated with my wife over the weekend, that I need to remove a few of my “filters” when I’m online. While I’m certain that I am authentic in my online communication, I’m equally certain that I’m a toned-down version of my authentic self. There’s certainly nothing wrong with that, and yet I left Blogworld wondering if removing a few of my self-imposed regulators might not be a good idea. Quite frankly, that thought scared my wife. She is warning me that I need to keep a few of them. And I certainly will.

Hal’s post resonated with me. So this afternoon I gave myself permission to be distracted by another shiny object and do a quick test of Wetoku to highlight his post. Wetoku occupied the booth across from the Mothers Fighting For Others table in the Expo hall and I was looking for a good excuse to give it a test. This qualified.

Let me know your thoughts on the conversation & the technology used to record it.

Photoshop.com Mobile Comes To The iPhone

October 10th, 2009 - Jeff Turner

While I love the camera on my iPhone 3Gs, sometimes the light is not quite right for the perfect shot. Lots of apps exist on the iPhone to help you remedy this problem. I’ve tested dozens. I can confidently say that none of them are as easy to use as Adobe’s Photoshop.com Mobile.

It’s not overstuffed with features, and it doesn’t need to be. The Adobe programmers nailed the use of the iPhones touch screen and simplified the tools by making the entire screen act as your effect slider. If you’ve ever tried to grab the small slider bar on some apps, you’ll know why that’s a benefit. Here’s a sample result.

Sent from my iPhone

Posted via email from Jeff Turner: Out & About

Are Your Ready For Social Media?

October 1st, 2009 - Jeff Turner

Last week I had the pleasure of moderating a panel at New Media Atlanta entitled, “Are You Ready For Social Media: Preparing Your Teams To Listen, Engage, Measure & Adapt.” The panel included Bert Dumars, VP E-Business & Interactive Marketing for Newell Rubbermade, Seth Miller, Director, Digital Marketing for Turner Entertainment Networks, and Peter Fasano, Founder of Mass+Logic.

The goal of the panel was to have a fairly high level conversation focused on what’s required to prepare an organization for social media, with a heavy emphasis on listening; how to listen, what to listen for, and what to do with what you hear. I think the session is worth the 40 minutes you’ll need to digest the entire video. Thanks to Bert, Seth and Peter for their willingness to come forward and share their knowledge and experience.