Archive for December, 2009

My Y2K Story Would Be Better With A Few Photos

December 30th, 2009 - Jeff Turner

Share your Y2K story” jumped out at me as I panned through one of my Twitter lists this morning. Jeremiah Owyang wrote a great post asking his readers to share their personal memories of the Y2K scare. Ten years later, I remember it like it was yesterday.

At that time I was CEO of a company called AdOut.  AdOut was responsible for 100% of the ads created by the Los Angeles Times, LA Daily News, and the Torrance Daily Breeze. Thousands of ads per night were created by our dedicated team of graphic designers. And those three newspapers depended on us, exclusively, to meet their deadlines each and every day. It was a truly a nightly miracle.

So, although we were running a 100% Macintosh office and had no worries at all about our systems being impacted by Y2K, the newspapers were very concerned about the power company and required that we rent a LARGE generator to kick in when the lights went out at 12:01 am on January 1, 2000. Of course, that never happened. And, truth be told, none of us at AdOut ever thought it would.

Insert Nostalgic Y2K Photos Here

So, we laughed about it at our offices. We all took photos  by the generator, which was the size of a semi truck. I’m sure I have those photos stored somewhere, but I’m not about to try to find them this morning. And that’s what strikes me most about what has transpired in the last 10 years.

If Flickr, Facebook, Twitter and YouTube had existed in 1999, I’d have those photos available for this post right now. I’d know exactly where to find them. This post would be filled with images, and embedded videos. The story would contain links to tweets that illustrated perfectly how silly we all were. We could laugh as we read the archived posts from the onslaught of Y2K consultants that surfaced in the months leading up the the new millenium. This post would be so much better if the social media tools available to us now were available to us then.

Boy has the world has changed in ten years.

I Just Want My iPhone To Know Where I Am

December 24th, 2009 - Jeff Turner

Most of the time, I don’t want the world to know where I am, but I do want my phone to know.

Last night my wife and I finished up our Christmas shopping. It was fun. We were alone… no kids. It felt just like a real date. From the time we left the house, around 6pm until we decided to get some hot chocolate at Starbucks around 10pm, I was never once tempted to let the world know where we were. The lure of Foursquare points was not enough of an incentive to make me want to check-in at Toys”R”Us or Sports Chalet. I simply didn’t care if the rest of the world knew where we were.

But I did need to find a different a specific gift. So, I fired up the Maps application on my iPhone and typed in “sporting goods.” My iPhone knew my location and quickly populated the screen with cute little stick pins. I clicked the one closest to me, a Big 5, then clicked on the phone number so I could ask if they had what we were looking for. They did. At that moment, I was very happy my iPhone knew exactly where we were. And equally happy nobody else did.

Truth be told, I’ve been forcing myself to use things like Brightkite, Foursquare and Gowalla. Perhaps if I lived a more exciting life I’d feel differently. But I don’t. When I was in San Francisco a few weeks ago, I felt certain that when I checked in somewhere that there was the potential for a friend to be close enough to quickly jump in a cab and join me. It feels the same way when I’m at a conference. The popularity of a specific tool among the people I want to hang out with makes it really easy to locate the parties.

But I live my every day life in Santa Clarita, CA, and my business is not location specific. On a typical day, I rarely venture outside a 300 yard radius of my front door. And If I do end up going somewhere, it’s not usually very exciting. I’m the mayor of a Chevron for goodness sakes. Yay me.

When we arrived at Starbucks, I pulled my iPhone out and noticed several Twext.me updates. So, I read them, without actually going to Twitter. When I closed Messages down, there, staring at me on my home screen were the pretty little Brightkite, Foursquare and Gowalla icons. I thought, “why not.” So I fired up the one I like best, Gowalla, and let the world know I was having some hot chocolate with my wife. At that point in the evening, I wouldn’t have minded if someone we knew saw it and came by to say hi. But I didn’t really believe that would happen. Not in Santa Clarita. And I didn’t really believe anyone would or should care.

So, that makes me wonder. I wonder how many others are like me? I wonder if the technorati’s use of Foursquare will really translate to the general population? I understand that the tech community is madly in love with the potential of these apps, but when it comes to everyday use, my wife thinks they’re all stupid and dangerous, especially for a woman. She doesn’t even want me to know where she’s at most of the time, let alone the rest of world.  I wonder how many people are just like her?

Are you?

Pong is Gnarly!

December 18th, 2009 - Jack Pitsker

To all my loyal readers

I know the holidays are a busy time, and I apologize for not being able to bring you any new material for the next few weeks. I am forced to go back through the archives of The Fool’s Manifesto for material to post while I am spending these days baking the eggnog and wrapping the stockings. Until I return, I want to wish you all a very Merry Wintermas and Happy Festivus to one and all! Enjoy this, my first blog post from 1974. Please forgive the poor quality of the content. I was just starting out and hadn’t really gotten a feel for my style. I was also only nine years old. Anyway, enjoy it and I’ll see you all next year!

The Fool’s Manifesto, December 30th, 1974

Pong is so cool!

Check out what Santa brought me!

Check out what Santa brought me!

I asked Santa for a pong game this year, but I didn’t think he would bring me one because our TV doesn’t have the right kind of hook up for the thing. It’s kind of annoying because the game has been out for years, and Kenny won’t shut up about how his parents bought him one when it first came out. Still, I didn’t think it was going to happen this Christmas. But when we came downstairs on Christmas morning there was the Pong box right there by the tree! And there was a new TV for the family too! I yelled so loud my dad had to tell me to keep it down. Woo hoo!

So of course I had to hook it up right away. Actually, my dad had to hook it up, because he didn’t want me messing up the new TV. Then I had to wait for my brothers to let me play, because even though I asked for it, Santa actually gave it to the whole family. I don’t know why he did that because it was my idea, but that’s okay. I’m just stoked that he brought it at all. I finally got to play, and it’s amazing. It’s just like ping pong, but on the TV!

Juvenile Fool in Toughskins

Juvenile Fool in Toughskins

This game is so hard!

I got to say, this game can be really tough depending on who you are playing. They make it look totally easy on the commercials, but it really depends on who’s on the other side of the box. Like, when I play my mom, I usually win. Not that she’s lame or anything. But she’s not really very competitive, and she gets distracted when my sister asks her a question or something and she’ll just ignore the game for a while. Plus I think she lets me win if I’m losing because she hates to see me feel bad.

But when I’m playing my brothers or my sister, they don’t do me any favors. And it’s a lot harder because they are bigger than I am, and they can react faster and move the paddle to hit the ball. Plus, when my oldest brother scores, he tells me how much I stink, and then I get so mad he scores three more times before I stop yelling. My sister tickles me when I’m about to hit the ball. And this one time, when I was actually doing really well, the ball bounced above my paddle! I couldn’t make it go all the way to the top of the screen! I don’t know if that’s a bug or what, but it was a total drag.

Easter Egg?

You are going to think I’m smoking dope or something (which I totally don’t do because my mom says it’s for losers, and I’m not a loser!) but I was playing Pong for something like 9 straight hours last night when everyone else had gone to bed, and I found something that I think is some sort of hidden trick in the game. I called it an “Easter egg” because it’s kind of like when you wake up on Easter morning, and you feel like having eggs,  but your mom is making waffles, and you don’t feel like waffles. So you go to the fridge to get some eggs to cook for yourself, and then you open the door and all the eggs are all these weird colors. And you’re all like “Whoa! Am I on drugs?” even though you would never take drugs because…well, we already covered that one.

This really freaked me out.

This really freaked me out.

Anyway, I found out that if the score is 99 to 1, and the ball passes over the exact right spot on the screen (somewhere in the middle just over the right side of the net) the ball changes into the floating head of Marcia Wallace, the woman who played Carol on the Bob Newhart Show. I was able to reproduce it just once, but so far I have not been able to get it to do it again when my brothers are in the room. They think I’m a liar. But I swear it’s true. They are making fun of me and saying that I’m in love with Carol and junk. They are a couple of jerks. But they’ll be sorry when it happens again. I just wish it wasn’t so hard to reproduce.

Anyway, I totally recommend this game.

It’s as gnarly as they come, and I can’t imagine what anybody could do to beat it! The future is here, everybody! By the 80’s we’ll be driving flying cars, and who knows? Maybe by 1999 we’ll be living on the moon. It could happen! Be sure to write to me and let me know if you see the “Easter egg” I told you about!

Plancast.com Is Pure Of Marketers? That’s Funny.

December 17th, 2009 - Jeff Turner

Yesterday, Jeremiah Owyang made the following comment on Twitter, “For now, Plancast.com is pure of marketers and brands, just the early adopters. I’m sure they will sign up soon.” I had to laugh when I read it. Of course I knew what he meant, but “pure” is a relative term. And while the real “marketers and brands” may not be there, the marketing and sales behavior began only minutes after I signed up.

Plancast is built around a simple concept – tell the world what you’re going to do and when you’re going to do it. Others who subscribe to your Plancast feed can see your plans decide to let the world know they’re joining you. Owyang calls this “The Intention Web.” A typical update looks like this.

Screen shot 2009-12-17 at 6.21.33 AM

That’s great. I imagine this is the perfect example of how the creators of Plancast.com intended it to be used. However, within moments of signing up on the site back on December 4, I received this plancast:

featured

Last time I checked a blog post that didn’t qualify as a plan to do something, somewhere. My first reaction was a silent giggle. “Typical” was my thought.  That update is an obvious attempt to force a sales message into a platform that wasn’t designed for that kind of message. So, “for now Plancast.com is pure of marketers” made me giggle a little bit too. The marketers may not be there, Jeremiah, but the marketing behaviors are. :)

That said, I’m not at all worried that this kind of behavior will pollute the Plancast.com community, whatever that ends up looking like. The “force my sales message” way of using the site will either be rewarded or punished. Our cumulative reactions will determine whether it is accepted or rejected. No one person gets to decide. That’s the beauty of social networks. They are self organizing. It will be interesting to see which behaviors become accepted and which do not.

Where will the value lie? For me, Plancast.com has value only if it can help me easily and quickly understand where the people I want to connect with are going to be. It would certainly help me decide if a specific event is worth my time. That’s valuable. However, if it becomes a site peppered with links to blog posts, and messages about what people are doing at their desks, I have no use for it.

What are your thoughts?

Coming Out of the Dungeon

December 10th, 2009 - Jack Pitsker

Someone sent me a link to this video the other day, and I got to wondering: do people still feel this way about Dungeons & Dragons?

I realize there is still a stigma attached. It is still always portrayed in the media as the penchant of the pimply outcast. I feel that it has become more mainstream over the nearly 30 years that I have been playing. But has it really?

I’m pretty open about my love for the game, but my wife isn’t.

When I met my wife she had never played D&D before, and now she has two characters in two different games. I remember one night a while back when we were fixing dinner, and she was complaining about how wimpy her paladin was. That’s when I knew she had been truly geekified (love can do terrible things to people). But I’m pretty sure that nobody in her own family knows that she plays. And she certainly hasn’t told anyone at the K-8 school where she is the principal that she is an elven cleric of Tethryn Veralde. I can’t say that I blame her. Like it or not, many people still have a fairly negative opinion about the game, and I doubt many parents would want an elven cleric to be running their school. My step-daughter and her fiance also play D&D, but I have no idea if any of their friends or coworkers know that. I wonder how many other D&D players out there have yet to “come out of the dungeon,” so to speak.

I said I was open about my love for D&D, but to be honest, I am only open about it with friends and family, and fellow geeks. If I went to a party where I knew very few people, I know that I would be reluctant to discuss it with a stranger, unless he was wearing a Gandalf T-shirt or something. And why is that? It is just a game, after all. It’s no more diabolical than Monopoly or Chess, and it certainly requires more imagination. My wife and I play D&D with a group of friends every month or so. We sit around the table, share stories, eat food and drink beer, and play a game that we have played together for more than 10 years now. Our friends are all successful adults who lead fairly normal lives. Some have children, they all have jobs, and none of them live in their parents’ basement. If you met any of them on the street, it would not occur to you that they spend one evening every few weeks rolling dice and slaying dragons.

If you would like to join us, just be sure to bring a bottle of wine. And some dice.

Photo by Moroboshi

Testing Google Chrome for Mac

December 8th, 2009 - Steve Zehngut

Quick Review

google_chrome_logo_250I am writing this post using Google Chrome (beta 4.0.249.30) for the Mac. I have only spent 10 minutes with Google’s new browser, but so far I am impressed. The UI is clean and simple. As a recent Android convert, I appreciate the minimalistic design approach across all the entire Google product line.

It’s faster.

The backend of Wordpress renders much faster than it does in Forefox due to Chrome’s V8 JavaScript engine (Cnet’s JS Speed Test). I never realized how much time I was spending waiting for Javascript pages to load until right now.

Speed is a major benefit, but there are several other things I like about Chrome.

  • First, tabs open next to the current tab you are working on. This is subtle, but important. If you have a number of tabs open in Firefox, a new tab open at the far right side. It’s easy to get lost switching back and forth between open tabs. I noticed this refreshing change immediately.
  • Second, when you view source code, it displays in a tab rather than opening a new window. I prefer tabbed interfaces as it minimizes clutter on my desktop.
  • And finally, favicons are displayed in the bookmarks bar – nice touch.

The only thing missing is the Google Search Bar. How could they leave that one out?

I’ll add more comments to this post as I continue to work with Chrome. What are your initial reactions?

Social Media, Emergence And Trend Spotting – The Missing Tools

December 7th, 2009 - Jeff Turner

A tweet by Steve Farnsworth caught my eye this morning.

I’ve been spending a lot of time recently thinking about complex adaptive systems as they relate to social media. And the majority of my thought has been centered around the concept of emergence. Emergence, “is the way complex systems and patterns arise out of a multiplicity of relatively simple interactions.” Tweets would fall in the category of “relatively simple interactions.”

The Missing Tools

What’s missing from the landscape of tools that have cropped up the wake of the social media craze are tools that allow us to more accurately scale our networks and look for patterns in data segments that WE define. Tools like Trendsmap are making an attempt to dice up the mass of interactions on a more manageable scale, location. This is good news. But if business is to take advantage of the information that this kind of analysis provides, more control needs to be given to the user to define the parameters. The user needs more control.

complex_adaptive_system_model1

Businesses who are better equipped to pick out the “regularities” in the chaos will be able to make more informed decisions. That’s a fact. The information is sitting there waiting to be analyzed. I think businesses will be surprised by what they’ll find and how that information will shape their decisions.

How would you frame the data if you could?

Carrying a Torch for Torchlight – Game Review

December 3rd, 2009 - Jack Pitsker
Skeletons. Why did it have to be Sekeltons?

Stop squinting and click on the image already!

Bats flitter overhead as you stomp over arched stone bridges spanning mist-shrouded depths. Your faithful dog trots at your heel, sometimes running ahead to scout, but never far from your side. You hear a distant music thrumming in your head. Or is that just the wind? Broken tiles crunch under your boots as you step out onto a ruined platform. Suddenly, the floor shatters as skeletal warriors erupt from below, eager to strip the flesh from your bones and drag you down to join their ghastly horde. You grip your axes tightly. Here we go again…

Forget Diablo

I could begin this review by pointing out Torchlight’s obvious connections to the highly successful Diablo series. Hell, every other reviewer is. And it makes sense, seeing that Torchlight’s creators are the ones who designed the first two Diablo games. But I’m not going to tell you that. Oh, shoot…I just did. Okay, but I’m not going to elaborate on it. Because if you care about Diablo, you probably already know. And if not, then what’s the point in going on about it?

My Computer is So Old

How old is it? Well, it’s so old that the hard drive consists of a small pterodactyl writing on a clay tablet. That’s pretty damned old. And until I can pony up the dough for a sparkling new computer, I am stuck playing whatever old games will work on my antique PC. That is, until Runic Games‘ Torchlight came along. There are many things I love about this game, but near the top of my list is the fact that the system requirements for Torchlight are lower than you would expect. They managed to make a game with wonderful graphics and sound, and yet it plays on my Neanderthal 2000. They even included a “Netbook Mode” that will enable this to run on your laptop. Now that’s considerate!

I call them Stompy, Shooty, and Zappy

I call them Shooty, Stompy, and Zappy

No Class? Here’s Three.

Torchlight gives you three character classes to choose from. The Destroyer is the guy you wouldn’t want working in your china shop. He is a brute melee fighter type, and likes to get his big, meaty hands dirty. The Vanquisher likes to shoot stuff with either a bow or a gun, so you probably wouldn’t want her in your china shop either. She also uses traps to mess with the enemies. Your basic range rogue class. The Alchemist is a spell caster. He zaps things with his spells, and he summons friends to break your china so he doesn’t have to get his pale, dainty hands dirty. Each of these classes has a different set of skills you can choose as they gain in experience and power. My only beef with the game is that there is not a whole lot of variance to the skills, so there is a limit to how you can customize your character. But it’s not a huge gripe, and it is vastly overwhelmed by the other aspects of the game. For example, you get to choose a pet. You can have a dog or a cat, and your pet will follow you around, fight with you, carry loot, and even run it back to town and sell it for you. Now that’s a good pet!

What loot might look like...

What "loot" might look like...

Whichever character class you wind up choosing, your hero starts in the tiny town of Torchlight and is immediately sent on a quest to explore the mines below the town. Seems that the magic mineral called ember is causing some sort of problems, and there’s some guy named Alric who has disappeared or something. To be honest, I didn’t pay all that much attention to the story because the actual game itself was so much fun, and reading makes my head feel funny. But there is always an excuse or three to go down into the dungeons below and kick some monster ass. And collect loot. Lots and lots of loot. There are magic items galore, from common to rare to unique items, and even sets of items. Collect them all! But wait! There’s more! Call now and you can get fabulous gems that you can fit into socketed items to make them even better! Long story short: there is an endless amount of crap to collect.

It’s All About the Atmosphere

Of course, the atmosphere might contain balls of fire. Just sayin...

Of course, the atmosphere might contain balls of fire. Just sayin'...

This game falls into the Action RPG genre, which means that there is going to be a lot of clicking of the mouse and tapping of the hotkeys. But when you are not rabidly clicking, you will find yourself enthralled by the level of detail the designers packed into this game. The music is fantastic – sort of Pink Floyd meets Brian Eno – and the sound effects bring you right into the moment, whether it’s the explosion of a fireball or the rattle of your dog’s collar. There are plenty of stunning visual effects as well. Torches flicker and smolder. Water ripples and splashes. Bats flit by, and tapestries wave. Between battles, as you run along corridors, or over rickety wooden bridges past pools of lava, you will want to just stop and look. It’s all just so pretty.

Little Things Mean So Much

See that lavender beetle? Thats my dog.

See that lavender beetle? That's my dog.

Do you like surprises? I’ll tell you a few, but I don’t want to spoil the fun of discovering them for yourself. Like to fish? Find a fishing hole and there’s a mini-game where you can fish for…well…fish. Feed the fish to your pet and watch him change! You can also find some other items when you fish, including magic items. So there’s a certain slot-machine quality to this mini-game that is surprisingly addictive. I also really like the various portals that pop up to other “hidden” dungeons. You can even buy maps from a vendor that create a portal to a randomly generated dungeon. Another special touch is the swarms of monsters that occasionally boil out of some hidden doorway, or jump down on top of you from a balcony. This game is full of such special little touches, and that really shows how much the designers care about their audience. It is obvious from the start that this is a game that was made by people who like to play games. And that is what makes the difference.

No Fooling, This Game Rocks

Okay, I think you get the picture. You can download a demo and see more pictures and information at the official website. It is only available for the PC, but there are plans to release a Mac version in 2010, I believe. There is also a level editor for the PC, though I don’t believe there are plans to make an editor for the Mac. And there is talk of a multiplayer version yet to come. There are so many good things I could say about this game, but I think the last and best thing to say is that the game only costs $19.95! That’s right. One of the best games to come out this year, and it costs about a third of what you would pay for a boxed game from the store. So don’t waste your time reading this blog entry anymore! Go! Download the demo and play it! I guarantee, you’ll find it more than worth the 20 bucks to buy a license for the full version.

Cloudy, with a chance of lightning...and giant spiders.

Cloudy, with a chance of lightning...and giant spiders.

Twext.me Now Uses OAUTH To Access Twitter Accounts

December 2nd, 2009 - Jeff Turner

When we first launched Twext.me, Twitter was in the early stages of their OAUTH launch. There were a few hitches when we made our first attempts to initiate, so we decided to simply require users to input their Twitter username and password.

The recent surge in Twitter spam has people feeling sketchy about giving anyone their password, so we decided to go ahead and implement this more secure way of accessing your Twitter account. We will never see your password.  This is a good thing.

Convert your existing Twitter accounts inside Twext.me

You may convert your existing Twitter accounts by logging into Twext.me and clicking on the “Manage Twitter Accounts” tab. This will take you to a page that will look like this:

reauthorizetwitter

Click on Re-Authorize with Twitter. You will then be taken to twitter to give Twext.me authorization to access your data. We use this access to get a better look at the data inside your account. We will never send any messages out via your account. Ever. The authorization on the Twitter side will look like this:

twitteroauth

When you set up a new account, the process is similar, but the page will look slightly different. The username field is required so we can help you easily keep track of multiple Twitter accounts, should you choose to do so.

authorizetwitter

Many have requested this in the past, so we’re happy it’s now live. Hopefully this will encourage more to use this free service. And remember, if you want your text messages to come via standard SMS, once you’ve set up your accounts, just text TWEXTME to 41411.

FourSquare And Social Media ROI

December 1st, 2009 - Jeff Turner

I think my comment on Matt Stigliano’s FourSquare post deserves a bit more explanation.

First, I want to say that I am not a FourSquare fan. It’s partially because I think geolocation will be better served inside a larger social network, like Facebook. It’s partially because my wife hates geolocation and sees it as potentially dangerous. But it’s also because Foursquare allows anyone to input anything they wish. And since it’s a game, it allows people to cheat, easily. And  a few people I know cheat, openly. They know who they are. So, I’m not even going to begin to argue the merit or lack of merit in investing time playing Foursquare.

The Quesiton of ROI

It’s not surprising that the conversation in the comments on Matt’s post quickly turned to ROI. Bob Wilson rightly questioned the value of spending any time at all on Foursquare under the assumption that it would “bring you business” and said, “I guess I’m growing weary of all those who keep pushing sm as a biz model for selling real estate who are unable or unwilling to provide real numbers that demonstrate the value or ROI.” He then quickly added, “Oh, wait. I forgot that you are not supposed to ask about ROI when it comes to SM

I always find it humorous when someone says that. I’m not sure who made this “don’t talk about ROI with social media” rule, but I’m thinking it was somebody who doesn’t understand the nuances of analyzing return on investment in marketing or what can or should be measured in the first place.

acquisition2retention01The Problem With Most Social Media ROI Discussions

The problem I see with most of the discussions around social media ROI in the real estate industry  is that the product real estate agents sell, a house,  is not an impulse buy and the decision to use one agent over another, a completely different kind of conversion,  is not a simple decision.  If they were, we could focus on conversion alone and be done. But they’re not. So, the focus on conversion to the exclusion of all other sales or marketing objectives is simply wrong. It fails to address the big picture. In real estate, the “conversion” is proceeded by multiple touch points of exposure. Those touch points can include print advertising, direct mail, email, a phone call and yes, social media. Each exposure, each touch, each conversation, plays a significant role in helping the customer move from awareness of the “product”, whether that’s a house or an agent, to the intention to “buy.”

The key to evaluating the merit of any tool, social media or otherwise, is understanding where that tool (and the behaviors it facilitates) fits in the acquisition, persuasion and conversion cycle. Focusing on conversion alone will simply result in a lack of investment in acquisition- or persuasion-oriented initiatives. Just as an unbalanced focus on acquisition initiatives will result in a lack of investment in conversion tools and behaviors.

Marry that with the absence of a clear marketing goal (even the simplest of goals) and poor to no analytics and you have a recipe for disaster. In the business environment, engaging in any activity without an understanding of what you hope to achieve as a result of that activity makes it impossible to measure the success of that activity. The goal can be as simple as “lead people to my blog post.” That’s measurable. Did my efforts lead people to my blog post or not? Did my advertising bring more visitors, did organic search bring more visitors or did my tweets bring more visitors? How do I make sure I can measure the impact of each effort? And that can’t be the end. There has to be some understanding of a path to conversion. After they came, who stayed longer? Which channel moved more visitors to the next step in my conversion process? Do I know what that next step is? Subscribe to my blog? Search my IDX? What is it?

Tools Are Just Tools

Tools aren’t strategy. Tools aren’t behavior. Tools don’t do anything without someone using them. Some use them well. Some don’t. Some tools probably shouldn’t be used for business at all. And in a business context all tools are worthless without a plan. Where do the different tools and behaviors fit for you? Where does Twitter fit into the cycle? What about Facebook? Where does advertising fit? Where does your phone fit into the cycle?

And, by the way, do you know the ROI of your phone? :)