Bringing Your Ideas To Life – The Future Of Zeek

July 30th, 2009 - Jeff Turner

Can we help you bring your ideas to life?

Over the past few months we’ve been laying the groundwork for what Zeek Interactive will become. We’ve had the chance to talk to a good number of people about what it takes to bring an online product or service to life and we’re confident our vision for our future is the right one.

genericflowchartZeek has spent the vast majority of it’s fifteen years in business doing “work for hire” projects. We’ll continue to do that. We’re good at it. We’ve won awards and built some effective sites for some great companies. We’d want to do more.

We got our first glimpse of what our future might look like when we solved a problem for Ben Martin and created Twext.me. Ben saw a need, communicated that need and we created Twext.me to meet that need. It was a taste of what could be and we liked it.

But we never saw Twext.me as a “business.” We didn’t think people would pay for it and we still don’t. So, we don’t intend to attempt to monetize it in any way. If we do, Ben will participate in any monetary gain that may come from his idea, even though all he did was communicate a problem. He didn’t come up with the name, the designs, or the workflow. He never wrote a single line of code or even participated in the development process. But if we decide to try and make money, he deserves some compensation. That’s the way we see it.

The value of an idea.

Ben saw a problem we never saw. I was using Twitter every day, just like Ben, but he and I used it differently. So he was able to see a problem I couldn’t see. This is where the magic lies. People use products and services everyday in ways we might never use them. As a result, they are often the ones best equipped to understand what is missing. And it’s just as true that they may articulate a solution that they can’t create on their own.

That’s where Zeek Interactive comes in.

We want to bring your ideas to life. And we want you to share in the success when we do. We have two ideas in the planning stages now, both brought to us by people who might never have been able to see their idea come to life any other way. Do you have an idea you’d like to see come to life? Just send me an email to jeff at zeek dot com or call me at 661.244.5812. We may be able to help.

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