Archive for the ‘Change Management’ Category

Change for change’s sake has never made good business sense. Self proclaimed “visionaries” who tell you to destroy what you have built because fashion dictates it have probably never run a successful company over a long period of time. Still, you cannot ignore the winds of change. Social Media is here to stay. We’d like to suggest a different approach.

Why don’t more Realtors use the Internet more effectively to gain more clients, do more transactions and earn more money? Are the majority of established Realtors just so fearful and stubbornly defiant that they won’t embrace Internet marketing even if resisting it could mean their demise?

We need an entirely new approach to change. This audio post was prompted by Ben Martin’s “Snap Wrap” of the Society of National Association Publications Lunch & Learn.