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17 December

Yesterday, Jeremiah Owyang made the following comment on Twitter, “For now, is pure of marketers and brands, just the early adopters. I’m sure they will sign up soon.” I had to laugh when I read it. Of course I knew what he meant, but “pure” is a relative term. And while the real “marketers and brands” may not be there, the marketing and sales behavior began only minutes after I signed up.