This is a test of a live blogging iPhone app and accompanying WordPress plugin at the HAR Digital Media Spring Training 2010 Major League Sessions. If it is working properly today, I should be able to selectively tweet the updates and have each link back to this post, where everything will be aggregated.
6:15 am: I’ll be using a Live Blog app all day today to post updates from #harsmp.
7:12 am: Todd Carpenter – @tcar is up first… talking about “Brand You”
7:18 am: Todd is doing an excellent job of using transparency in the way it should be used. Illustrations of the various “names” people have called him on the Internet, both good and bad.
7:21 am: “How are people branding you?” – @tcar #harsmp analyzing social media will tell you.
7:21 am: Google alerts and vanity searches are reactive, not proactive.
7:22 am: “Dont tell me your a big deal. Be a big deal.” – @tcar #harsmp
7:25 am: Todd is really highlighting the fact that actions speak louder than words. His illustrations, although just words, are very visual. Like the way he’s managing his presentation. It’s true to HIS brand.
7:29 am: Yelp.com – @tcar is extolling the potential virtue of Yelp for REALTORS. I agree. #harsmp
7:32 am: He said “Yelp Strategery” for the Texas crowd.
7:33 am: “Think about how you can help other local businesses.” – @tcar #harsmp
7:34 am: “I’m kind of a big deal.” – @tcar #harsmp (excellent presentation)
7:51 am: Up next: Paul Chaney @pchaney “The Digital Handshake” focused on Facebook and Twitter.
8:01 am: What should you do about it? Paul says, “Start a conversation.”
8:03 am: “In social media, the mindset is more important than the toolset.” – @pchaney #harsmp (truth)
8:07 am: “Information has to be findable and shareable.” – @pchaney #harsmp
8:09 am: Paul is preaching today. He’s really “on” this morning. Enjoying it.
8:16 am: There’s a business profit benefit to creating a viral conversation. But you have to be willing to work the way the web works today. Staying entrenched in old marketing styles, to the exclusion of conversation media, is a mistake.
8:17 am: “Listen. Engage. Measure.” – @pchaney #harsmp
8:21 am: “Twitter is kind of the new email”
8:24 am: “BLOG = Better Listings On Google.”
8:28 am: “If this is JUST about ROI for you. You’re missing the point.” – @pchaney #harsmp
8:30 am: Paul’s tears at the end of his presentation over the human element of social media were real. Quite a touching moment. “it really is a matter of the heart.”
8:31 am: Paul’s presentation is at slideshare.net/pchaney
8:41 am: Up next: Ines Hegedus-Garcia from miamism.com talking about “Blogging On Steroids.”
9:03 am: “You need a plan.” – @Ines #harsmp re: blogging
9:07 am: Your blog should be a direct reflection of who you are and how you speak. If you’re casual, be casual. If you’re formal, be formal.
9:11 am: Pay attention to your demographics. Who have you sold to in the past? Are they similar? Can you identify a “type” that you can blog directly to?
9:14 am: “I try things on my blog for at least six months. If they aren’t converting, I stop.” – @Ines #harsmp
9:17 am: “The top right corner of your blog is you’re most valuable space. Make good use of it. Don’t waste it.”
9:30 am: “Marketing reports are universally the most clicked on posts.”
9:38 am: I’m up next, so I won’t be live blogging it.
10:48 am: Max Pigman @maxpigman is up next talking about mobile technology.
10:56 am: “Mobile data will eclipse voice by 2011″ – @maxpigman #harsmp
11:00 am: “even if you don’t want or own an iPhone you need to know what your site looks like when viewed from an iPhone or iPod Touch. It represents 65% of mobile traffic”
11:06 am: The document camera @maxpigman uses to show his iPhone sceens rocks hard! #harsmp
11:15 am: Max does a great job of demoing the apps he recommends for the iPhone. Demoing Red Laser now.
11:18 am: Crowd is laughing at Max’s demo of an app that let’s you text and walk and see where you’re going.
11:21 am: .@maxhigman is demoing the Top Producer iPhone app. #harsmp
11:26 am: “they just developed a 2 TB SD card” – that’s a lot of photos
11:31 am: Glad he’s demoing how to use Windows on a Mac. The compatability myth needs to be busted.
11:32 am: Ines and I are talking about Flickr next.
12:39 pm: “Don’t be afraid to make mistakes in your first videos. Everyone does” – @gingerw #harsmp
12:44 pm: Ginger is showing off her MANY video camera she uses. She may have a camera buying addiction.
12:49 pm: Make sure viewers can rate your “YouTube videos or they won’t be found and add text to them so Google can index them.”
12:51 pm: “Publish regularly, publish to more than one location, be human, listen” – good advice.
12:56 pm: I kinda liked the “tv show” feel of the video Ginger show of her property listing. Perhaps she’ll come link to it in the comments.
1:00 pm: “Take videos of local business owners talking about why their business is unique and what they love about their community.”