Political news sites are a specialty of ours at Zeek. We have built a lot of them in our history, including Brietbart.com, DailyCaller.com and PJMedia.com. So we weren’t all that surprised when the Washington Free Beacon came to us to help them launch their site.
What we were surprised by, however, was how quickly their traffic ramped up. Luckily, we prepared them for the onslaught of visitors brought on by five Drudge links in their first four days after going live. That resulted in almost 600,000 unique visitors.
The average WordPress site might have buckled under that kind of strain. But we don’t build average WordPress sites. In this case, the Washington Free Beacon was also our first news site to be built using responsive design. Which resulted in a much better mobile experience for their first-time visitors.
Responsive web design is, according to Wikipedia, “an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).” If you’re unfamiliar with how responsive design works, visit Washington Free Beacon and simply change the width of your web browser. You’ll see how the site adapts to the viewing space available.