Tag Archives: branding

Using Social Media To Strengthen Your Brand

17 August

Ever since the word brand (a noun) was expanded to branding (a verb) interpretive misunderstandings about what “brand” and “branding” really are have multiplied. Various self-proclaimed gurus (consultants above criticism) have written about the sins of misguided “branding.” Unfortunately, too often, they themselves didn’t know what a brand or branding were either. So they just added to the confusion and the body of misconceptions masquerading as wisdom.