“Fourtrace is a research project in “Advanced topics in Computer Networking” at University of California, Santa Barbara. Our goal is to find out if it’s possible to predict where a user is at a given time.”
Apparently, after extensive study, researchers found that “advertising is more effective when it is paired with news content that is relevant to the product…” If some social media users could learn this, the world would be a better place.
In an open system, diversity – of thought, experience, and need – provide the energy required for growth and change. It’s the beauty of an open system and the beauty of an open API.
My current opinion of “lo so” puts location-based social networks somewhere between stupid and dangerous. If these services are going to thrive, I’m going to need a better reason to check in than letting my sphere know where I am.
Most of the time, I don’t want the world to know where I am, but I do want my phone to know. So, that makes me wonder. I wonder how many others are like me? I wonder if the technorati’s use of Foursquare will really translate to the general population?
The problem I see with most of the discussions around social media ROI in the real estate industry is that the product real estate agents sell, a house, is not an impulse buy and the decision to use one agent over another, a completely different kind of conversion, is not a simple decision. If they were, we could focus on conversion alone and be done. But they’re not. So, the focus on conversion to the exclusion of all other sales or marketing objectives is simply wrong.