8:01 am: Gahlord is going to be focusing on how to improve your social media efforts using web analytic tools. Find him at meetwith.me/thoughtfaucet

8:04 am: @Gahlord is trying to jumpstart his geek brain. Scary thought. #retso

8:08 am: “I like to measure things because it helps me discover more about how things work” – @Gahlord

8:11 am: Analytics help us understand what we can and can’t control and how we respond and make decisions in the wake of those things we can’t control.

8:13 am: Analytics OODA Loop via Jonathan Boyd: Observe, Orient, Decide, Act @Gahlord #retso

8:18 am: “You can generate satisfaction without ever converting.”

8:19 am: “In social media there are two audiences – cheerleaders and customers.” – both have value.

8:22 am: Another objective of analytics is to get repeatable results. Amen.

8:26 am: “I think you should all wake up and say,’I don’t care how many Twitter followers I have.’” @Gahlord #retso

8:32 am: “Campaign tagging” – when you share a link to your site, it will give your more information about where that link came from and why. What are they responding to? Are they responding to a topic, or at a specific time?

8:32 am: “Is your audience awake?” analytics help you know for sure.

8:36 am: A poor man’s reputation management is Google alerts.

8:39 am: It’s important to orient based on channel, by action, by use, by human. “Learn to indentify who is influential.”

8:41 am: “You can develop a clear approach for aligning your social media plan with your business goals.”

8:42 am: Getting people to your website is never a final goal.

8:43 am: Free tool: Google Website Optimizer

8:44 am: Great session.

7:07 pm: Let’s test this live blog app.