Companies spend a lot of time and money trying to find new customers. We focus a great deal of attention on the process of bringing them in the door. The same attention needs to be applied to keeping them.
The last tweet I looked at last night before going to bed was from Chris Brogan. The tweet, which I can’t find in his stream now, was: “What Is the Focus and Purpose of Your Blog?” That question haunted me all night. And I finally have some clarity.