“Are You Ready For Social Media: Preparing Your Teams To Listen, Engage Measure & Adapt” is a 40 minute video of the panel discussion with Bert Dumars, Seth Miller and Peter Fasano. The goal of the panel was to have a fairly high level conversation focused on what’s required to prepare an organization for social media, with a heavy emphasis on listening; how to listen, what to listen for, and what to do with what you hear.