Last week I had the pleasure of moderating a panel at New Media Atlanta entitled, “Are You Ready For Social Media: Preparing Your Teams To Listen, Engage, Measure & Adapt.” The panel included Bert Dumars, VP E-Business & Interactive Marketing for Newell Rubbermade, Seth Miller, Director, Digital Marketing for Turner Entertainment Networks, and Peter Fasano, Founder of Mass+Logic.
The goal of the panel was to have a fairly high level conversation focused on what’s required to prepare an organization for social media, with a heavy emphasis on listening; how to listen, what to listen for, and what to do with what you hear. I think the session is worth the 40 minutes you’ll need to digest the entire video. Thanks to Bert, Seth and Peter for their willingness to come forward and share their knowledge and experience.