I’ve been spending a lot of time recently thinking about complex adaptive systems as they relate to social media. And the majority of my thought has been centered around the concept of emergence. Emergence, “is the way complex systems and patterns arise out of a multiplicity of relatively simple interactions.” Tweets would fall in the category of “relatively simple interactions.”

The Missing Tools

What’s missing from the landscape of tools that have cropped up the wake of the social media craze are tools that allow us to more accurately scale our networks and look for patterns in data segments that WE define. Tools like Trendsmap are making an attempt to dice up the mass of interactions on a more manageable scale, location. This is good news. But if business is to take advantage of the information that this kind of analysis provides, more control needs to be given to the user to define the parameters. The user needs more control.

Businesses who are better equipped to pick out the “regularities” in the chaos will be able to make more informed decisions. That’s a fact. The information is sitting there waiting to be analyzed. I think businesses will be surprised by what they’ll find and how that information will shape their decisions.

How would you frame the data if you could?

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