http://zeek.com/the-lure-of-the-shiny-object/ People-Focused Web Design And Development Mon, 16 Apr 2012 18:16:43 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://zeek.com/the-lure-of-the-shiny-object/comment-page-1/#comment-1663 Teresa Boardman Tue, 08 Dec 2009 12:27:58 +0000 http://www.leiderturner.com/?p=90#comment-1663 If you are wondering why agents do this go onto active rain and read all the posts about the power of active rain. It seems to be a widely held belief that third party sites have power. The people who use it for listings and for localism don't even realize that they are competing with themselves and their own sites. Some of our listings, but not all of them are all over the internet on third party sites that confuse consumers. The problem would be easy enough to solve, we could just stop giving the listings to so many third party sites and they would cease to exist but we are not smart enough If you are wondering why agents do this go onto active rain and read all the posts about the power of active rain. It seems to be a widely held belief that third party sites have power. The people who use it for listings and for localism don’t even realize that they are competing with themselves and their own sites. Some of our listings, but not all of them are all over the internet on third party sites that confuse consumers. The problem would be easy enough to solve, we could just stop giving the listings to so many third party sites and they would cease to exist but we are not smart enough

]]> http://zeek.com/the-lure-of-the-shiny-object/comment-page-1/#comment-1600 It’s Time To Lead By Getting Out Of The Way Thu, 03 Dec 2009 18:30:08 +0000 http://www.leiderturner.com/?p=90#comment-1600 [...] feel strongly that we need to be even more invisible and get out of the way of the real estate transaction to the greatest extent possible. When [...] [...] feel strongly that we need to be even more invisible and get out of the way of the real estate transaction to the greatest extent possible. When [...]

]]> http://zeek.com/the-lure-of-the-shiny-object/comment-page-1/#comment-1519 Bill Lublin Wed, 25 Nov 2009 21:08:09 +0000 http://www.leiderturner.com/?p=90#comment-1519 You're preaching to the choir- the real estate industry has just gotten too accustomed to an intermediary in the search to connect with the consumer - because they worry about competing with local brokers they promote their listings through 3rd party sites that are in fact competing with their sites. It takes a strange industry to promote the concept of creating your own competition. You’re preaching to the choir- the real estate industry has just gotten too accustomed to an intermediary in the search to connect with the consumer – because they worry about competing with local brokers they promote their listings through 3rd party sites that are in fact competing with their sites. It takes a strange industry to promote the concept of creating your own competition.

]]> http://zeek.com/the-lure-of-the-shiny-object/comment-page-1/#comment-1514 Gregg Wed, 25 Nov 2009 18:11:52 +0000 http://www.leiderturner.com/?p=90#comment-1514 I agree. Too many companies around the web 2.0 phenomena and social media are trying to be the answer, or end destination for consumers, rather than an enabler or feature provider. Why does this matter? As you point out, when the technology provider is the end destination, they take control over the user experience (so they can monetize the traffic in other ways) rather than giving that control to their paying customers. Technology companies should be focusing more effort on providing tools and features that allow their customers to drive the traffic (i.e. leads) to their customers' own web presence, which should be the goal for any agent who has an online presence. I agree. Too many companies around the web 2.0 phenomena and social media are trying to be the answer, or end destination for consumers, rather than an enabler or feature provider. Why does this matter? As you point out, when the technology provider is the end destination, they take control over the user experience (so they can monetize the traffic in other ways) rather than giving that control to their paying customers. Technology companies should be focusing more effort on providing tools and features that allow their customers to drive the traffic (i.e. leads) to their customers’ own web presence, which should be the goal for any agent who has an online presence.

]]> http://zeek.com/the-lure-of-the-shiny-object/comment-page-1/#comment-1512 Susie Blackmon Wed, 25 Nov 2009 16:38:43 +0000 http://www.leiderturner.com/?p=90#comment-1512 Real Estate Shows allows me to upload to YouTube and I like that a lot, but then again, I refer a good bit of my local business to those who have lived here for many years, so I use RES for the many area photos I take daily and ultimately post on my site through YouTube via RES. Posterous is a new conduit I love as well, for what it's worth. Real Estate Shows allows me to upload to YouTube and I like that a lot, but then again, I refer a good bit of my local business to those who have lived here for many years, so I use RES for the many area photos I take daily and ultimately post on my site through YouTube via RES. Posterous is a new conduit I love as well, for what it’s worth.

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