Technology Strategy

Technology should make it simpler to engage in the behaviors that will increase brand recognition, market share growth and increased revenue and profits. Our practical understanding of effective Social Media behavior allows us to build and design the tools needed to execute those behaviors.

Game Design & Development

Zeek Interactive’s roots are deeply grounded in game development. We built our first game, a Shockwave Arcade for the movie “Multiplicity,” in 1996 and quickly became one of the leading web game development studios in Los Angeles.

Internet Sites & Applications

Zeek Interactive has been building web sites and interactive applications for more than 15 years. There are few companies that can boast the breadth of experience that our history provides. We are the development company behind sites like Pajamas Media, Breitbart, and How™ Online.

Proprietary Products

We began our foray into proprietary products with Real Estate Shows in 2003. In the years since, Zeek has become a stakeholder in and the engine behind several commercial entities.

Twitter: It’s Not Just For the Birds – A Live Blog Experiment

A test of a live blogging iPhone app during Paul Chaney’s “Twitter: It’s Not Just For The Birds” presentation at the HAR Digital Media Training Camp.

A Hub-Focused Approach To Evaluating Tools (Part 1)

The concept of the “site-less web” has become a popular topic of late. From a business standpoint, what the advocates say is that your website/blog is no longer as important as it used to be and that information no longer needs a specific source to gain wide distribution. People can and will be able to [...]

A Hub-Focused Approach To Evaluating Tools (Part 2)

I illustrated what a hub-focused approach might look like in Part 1 and gave an example of a tool that supports that philosophy, Posterous. This is what it might look like if you were using tools that didn’t provide a way to focus attention to your hub.

In this diagram, content created by the user is [...]

Stop Calling Me A Social Media Marketing Expert

I’ve tried hard to not call myself a social media marketing expert or guru or master or rock star. What I haven’t done is correct others when they have. And I haven’t done a very good job of letting people know what I really am. That’s all about to change.

Good Or Bad, Design Influences Behavior – A Look At Feedly

Two weeks ago I made Feedly the home page for Firefox on my desktop computer. I wanted to see if it would bring some value back to the RSS feeds I had subscribed to in the past. It did.