Posts Tagged ‘game’

Face-To-Face Engagement On An iPad

April 7th, 2010 - Jeff Turner

My two oldest boys asked to play with my iPad last night.

That’s not breaking news. What may be breaking news is what I found them playing an hour later. It wasn’t RealRacingHD, a great first-person perspective 3D racing game. It wasn’t ESPN Pinball, the most realistic pinball game I’ve seen in a long time. It wasn’t Labrynth 2 HD either.

It was Checkers. RealCheckers HD to be exact.

And I couldn’t have been happier. They had the iPad on the coffee table between them. One was sprawled on the couch under a blanket and the other on the floor, taunting his little brother with his skills, “I own you!” They were laughing, taunting, being boys. They were engaged with one another.

The size of the iPad, the realistic 3d board graphics and the ability to move the checker pieces with your fingers make this game feel like real checkers. And it is real checkers. It’s “real” because it enables the exact same user experience that a board made from paper and checkers made from wood or plastic would allow – Face-to-face engagement. Only there were no pieces to put away.

This is what I hoped would happen with my iPad. How about you?

For Phrase Frenzy Fans – An Update

March 18th, 2010 - Jeff Turner

Caught off guard? Yes. To say we were caught off guard by the response to our Phraze Frenzy portfolio page would be an understatement. We knew the game was extremely popular, but had no idea just how much the game community wanted it to return. You certainly made that very clear. :)

So, we have decided to revive it under a new name, built on a completely new platform and we plan to launch it in Facebook. We added this to our production schedule just over two weeks ago and we’ve made significant progress, working it in among the other projects on our plate. We have made a ton of progress on the backend of the site, the stuff that is invisible to the user. We have a lobby, chat and some game functions working already. So, we’re well on our way.

Now, what should we call it?

We received some excellent suggestions in the comments and we want to get some of the ones we liked in front of you here.

Word War
Word Fury
Word Herd
Pop Phrase
WhirlWords
Frenetic Phrases
Frantic Phrase
Phrase Flow
Word Whirlwind
Phrase Craze
Super Phrase

Thanks for lighting our fire! We’d love to hear your thoughts.

Pong is Gnarly!

December 18th, 2009 - Jack Pitsker

To all my loyal readers

I know the holidays are a busy time, and I apologize for not being able to bring you any new material for the next few weeks. I am forced to go back through the archives of The Fool’s Manifesto for material to post while I am spending these days baking the eggnog and wrapping the stockings. Until I return, I want to wish you all a very Merry Wintermas and Happy Festivus to one and all! Enjoy this, my first blog post from 1974. Please forgive the poor quality of the content. I was just starting out and hadn’t really gotten a feel for my style. I was also only nine years old. Anyway, enjoy it and I’ll see you all next year!

The Fool’s Manifesto, December 30th, 1974

Pong is so cool!

Check out what Santa brought me!

Check out what Santa brought me!

I asked Santa for a pong game this year, but I didn’t think he would bring me one because our TV doesn’t have the right kind of hook up for the thing. It’s kind of annoying because the game has been out for years, and Kenny won’t shut up about how his parents bought him one when it first came out. Still, I didn’t think it was going to happen this Christmas. But when we came downstairs on Christmas morning there was the Pong box right there by the tree! And there was a new TV for the family too! I yelled so loud my dad had to tell me to keep it down. Woo hoo!

So of course I had to hook it up right away. Actually, my dad had to hook it up, because he didn’t want me messing up the new TV. Then I had to wait for my brothers to let me play, because even though I asked for it, Santa actually gave it to the whole family. I don’t know why he did that because it was my idea, but that’s okay. I’m just stoked that he brought it at all. I finally got to play, and it’s amazing. It’s just like ping pong, but on the TV!

Juvenile Fool in Toughskins

Juvenile Fool in Toughskins

This game is so hard!

I got to say, this game can be really tough depending on who you are playing. They make it look totally easy on the commercials, but it really depends on who’s on the other side of the box. Like, when I play my mom, I usually win. Not that she’s lame or anything. But she’s not really very competitive, and she gets distracted when my sister asks her a question or something and she’ll just ignore the game for a while. Plus I think she lets me win if I’m losing because she hates to see me feel bad.

But when I’m playing my brothers or my sister, they don’t do me any favors. And it’s a lot harder because they are bigger than I am, and they can react faster and move the paddle to hit the ball. Plus, when my oldest brother scores, he tells me how much I stink, and then I get so mad he scores three more times before I stop yelling. My sister tickles me when I’m about to hit the ball. And this one time, when I was actually doing really well, the ball bounced above my paddle! I couldn’t make it go all the way to the top of the screen! I don’t know if that’s a bug or what, but it was a total drag.

Easter Egg?

You are going to think I’m smoking dope or something (which I totally don’t do because my mom says it’s for losers, and I’m not a loser!) but I was playing Pong for something like 9 straight hours last night when everyone else had gone to bed, and I found something that I think is some sort of hidden trick in the game. I called it an “Easter egg” because it’s kind of like when you wake up on Easter morning, and you feel like having eggs,  but your mom is making waffles, and you don’t feel like waffles. So you go to the fridge to get some eggs to cook for yourself, and then you open the door and all the eggs are all these weird colors. And you’re all like “Whoa! Am I on drugs?” even though you would never take drugs because…well, we already covered that one.

This really freaked me out.

This really freaked me out.

Anyway, I found out that if the score is 99 to 1, and the ball passes over the exact right spot on the screen (somewhere in the middle just over the right side of the net) the ball changes into the floating head of Marcia Wallace, the woman who played Carol on the Bob Newhart Show. I was able to reproduce it just once, but so far I have not been able to get it to do it again when my brothers are in the room. They think I’m a liar. But I swear it’s true. They are making fun of me and saying that I’m in love with Carol and junk. They are a couple of jerks. But they’ll be sorry when it happens again. I just wish it wasn’t so hard to reproduce.

Anyway, I totally recommend this game.

It’s as gnarly as they come, and I can’t imagine what anybody could do to beat it! The future is here, everybody! By the 80′s we’ll be driving flying cars, and who knows? Maybe by 1999 we’ll be living on the moon. It could happen! Be sure to write to me and let me know if you see the “Easter egg” I told you about!

Carrying a Torch for Torchlight – Game Review

December 3rd, 2009 - Jack Pitsker
Skeletons. Why did it have to be Sekeltons?

Stop squinting and click on the image already!

Bats flitter overhead as you stomp over arched stone bridges spanning mist-shrouded depths. Your faithful dog trots at your heel, sometimes running ahead to scout, but never far from your side. You hear a distant music thrumming in your head. Or is that just the wind? Broken tiles crunch under your boots as you step out onto a ruined platform. Suddenly, the floor shatters as skeletal warriors erupt from below, eager to strip the flesh from your bones and drag you down to join their ghastly horde. You grip your axes tightly. Here we go again…

Forget Diablo

I could begin this review by pointing out Torchlight‘s obvious connections to the highly successful Diablo series. Hell, every other reviewer is. And it makes sense, seeing that Torchlight’s creators are the ones who designed the first two Diablo games. But I’m not going to tell you that. Oh, shoot…I just did. Okay, but I’m not going to elaborate on it. Because if you care about Diablo, you probably already know. And if not, then what’s the point in going on about it?

My Computer is So Old

How old is it? Well, it’s so old that the hard drive consists of a small pterodactyl writing on a clay tablet. That’s pretty damned old. And until I can pony up the dough for a sparkling new computer, I am stuck playing whatever old games will work on my antique PC. That is, until Runic Games‘ Torchlight came along. There are many things I love about this game, but near the top of my list is the fact that the system requirements for Torchlight are lower than you would expect. They managed to make a game with wonderful graphics and sound, and yet it plays on my Neanderthal 2000. They even included a “Netbook Mode” that will enable this to run on your laptop. Now that’s considerate!

I call them Stompy, Shooty, and Zappy

I call them Shooty, Stompy, and Zappy

No Class? Here’s Three.

Torchlight gives you three character classes to choose from. The Destroyer is the guy you wouldn’t want working in your china shop. He is a brute melee fighter type, and likes to get his big, meaty hands dirty. The Vanquisher likes to shoot stuff with either a bow or a gun, so you probably wouldn’t want her in your china shop either. She also uses traps to mess with the enemies. Your basic range rogue class. The Alchemist is a spell caster. He zaps things with his spells, and he summons friends to break your china so he doesn’t have to get his pale, dainty hands dirty. Each of these classes has a different set of skills you can choose as they gain in experience and power. My only beef with the game is that there is not a whole lot of variance to the skills, so there is a limit to how you can customize your character. But it’s not a huge gripe, and it is vastly overwhelmed by the other aspects of the game. For example, you get to choose a pet. You can have a dog or a cat, and your pet will follow you around, fight with you, carry loot, and even run it back to town and sell it for you. Now that’s a good pet!

What loot might look like...

What "loot" might look like...

Whichever character class you wind up choosing, your hero starts in the tiny town of Torchlight and is immediately sent on a quest to explore the mines below the town. Seems that the magic mineral called ember is causing some sort of problems, and there’s some guy named Alric who has disappeared or something. To be honest, I didn’t pay all that much attention to the story because the actual game itself was so much fun, and reading makes my head feel funny. But there is always an excuse or three to go down into the dungeons below and kick some monster ass. And collect loot. Lots and lots of loot. There are magic items galore, from common to rare to unique items, and even sets of items. Collect them all! But wait! There’s more! Call now and you can get fabulous gems that you can fit into socketed items to make them even better! Long story short: there is an endless amount of crap to collect.

It’s All About the Atmosphere

Of course, the atmosphere might contain balls of fire. Just sayin...

Of course, the atmosphere might contain balls of fire. Just sayin'...

This game falls into the Action RPG genre, which means that there is going to be a lot of clicking of the mouse and tapping of the hotkeys. But when you are not rabidly clicking, you will find yourself enthralled by the level of detail the designers packed into this game. The music is fantastic – sort of Pink Floyd meets Brian Eno – and the sound effects bring you right into the moment, whether it’s the explosion of a fireball or the rattle of your dog’s collar. There are plenty of stunning visual effects as well. Torches flicker and smolder. Water ripples and splashes. Bats flit by, and tapestries wave. Between battles, as you run along corridors, or over rickety wooden bridges past pools of lava, you will want to just stop and look. It’s all just so pretty.

Little Things Mean So Much

See that lavender beetle? Thats my dog.

See that lavender beetle? That's my dog.

Do you like surprises? I’ll tell you a few, but I don’t want to spoil the fun of discovering them for yourself. Like to fish? Find a fishing hole and there’s a mini-game where you can fish for…well…fish. Feed the fish to your pet and watch him change! You can also find some other items when you fish, including magic items. So there’s a certain slot-machine quality to this mini-game that is surprisingly addictive. I also really like the various portals that pop up to other “hidden” dungeons. You can even buy maps from a vendor that create a portal to a randomly generated dungeon. Another special touch is the swarms of monsters that occasionally boil out of some hidden doorway, or jump down on top of you from a balcony. This game is full of such special little touches, and that really shows how much the designers care about their audience. It is obvious from the start that this is a game that was made by people who like to play games. And that is what makes the difference.

No Fooling, This Game Rocks

Okay, I think you get the picture. You can download a demo and see more pictures and information at the official website. It is only available for the PC, but there are plans to release a Mac version in 2010, I believe. There is also a level editor for the PC, though I don’t believe there are plans to make an editor for the Mac. And there is talk of a multiplayer version yet to come. There are so many good things I could say about this game, but I think the last and best thing to say is that the game only costs $19.95! That’s right. One of the best games to come out this year, and it costs about a third of what you would pay for a boxed game from the store. So don’t waste your time reading this blog entry anymore! Go! Download the demo and play it! I guarantee, you’ll find it more than worth the 20 bucks to buy a license for the full version.

Cloudy, with a chance of lightning...and giant spiders.

Cloudy, with a chance of lightning...and giant spiders.

FourSquare And Social Media ROI

December 1st, 2009 - Jeff Turner

I think my comment on Matt Stigliano’s FourSquare post deserves a bit more explanation.

First, I want to say that I am not a FourSquare fan. It’s partially because I think geolocation will be better served inside a larger social network, like Facebook. It’s partially because my wife hates geolocation and sees it as potentially dangerous. But it’s also because Foursquare allows anyone to input anything they wish. And since it’s a game, it allows people to cheat, easily. And  a few people I know cheat, openly. They know who they are. So, I’m not even going to begin to argue the merit or lack of merit in investing time playing Foursquare.

The Quesiton of ROI

It’s not surprising that the conversation in the comments on Matt’s post quickly turned to ROI. Bob Wilson rightly questioned the value of spending any time at all on Foursquare under the assumption that it would “bring you business” and said, “I guess I’m growing weary of all those who keep pushing sm as a biz model for selling real estate who are unable or unwilling to provide real numbers that demonstrate the value or ROI.” He then quickly added, “Oh, wait. I forgot that you are not supposed to ask about ROI when it comes to SM

I always find it humorous when someone says that. I’m not sure who made this “don’t talk about ROI with social media” rule, but I’m thinking it was somebody who doesn’t understand the nuances of analyzing return on investment in marketing or what can or should be measured in the first place.

acquisition2retention01The Problem With Most Social Media ROI Discussions

The problem I see with most of the discussions around social media ROI in the real estate industry  is that the product real estate agents sell, a house,  is not an impulse buy and the decision to use one agent over another, a completely different kind of conversion,  is not a simple decision.  If they were, we could focus on conversion alone and be done. But they’re not. So, the focus on conversion to the exclusion of all other sales or marketing objectives is simply wrong. It fails to address the big picture. In real estate, the “conversion” is proceeded by multiple touch points of exposure. Those touch points can include print advertising, direct mail, email, a phone call and yes, social media. Each exposure, each touch, each conversation, plays a significant role in helping the customer move from awareness of the “product”, whether that’s a house or an agent, to the intention to “buy.”

The key to evaluating the merit of any tool, social media or otherwise, is understanding where that tool (and the behaviors it facilitates) fits in the acquisition, persuasion and conversion cycle. Focusing on conversion alone will simply result in a lack of investment in acquisition- or persuasion-oriented initiatives. Just as an unbalanced focus on acquisition initiatives will result in a lack of investment in conversion tools and behaviors.

Marry that with the absence of a clear marketing goal (even the simplest of goals) and poor to no analytics and you have a recipe for disaster. In the business environment, engaging in any activity without an understanding of what you hope to achieve as a result of that activity makes it impossible to measure the success of that activity. The goal can be as simple as “lead people to my blog post.” That’s measurable. Did my efforts lead people to my blog post or not? Did my advertising bring more visitors, did organic search bring more visitors or did my tweets bring more visitors? How do I make sure I can measure the impact of each effort? And that can’t be the end. There has to be some understanding of a path to conversion. After they came, who stayed longer? Which channel moved more visitors to the next step in my conversion process? Do I know what that next step is? Subscribe to my blog? Search my IDX? What is it?

Tools Are Just Tools

Tools aren’t strategy. Tools aren’t behavior. Tools don’t do anything without someone using them. Some use them well. Some don’t. Some tools probably shouldn’t be used for business at all. And in a business context all tools are worthless without a plan. Where do the different tools and behaviors fit for you? Where does Twitter fit into the cycle? What about Facebook? Where does advertising fit? Where does your phone fit into the cycle?

And, by the way, do you know the ROI of your phone? :)

Phrase Frenzy

February 4th, 2009 - Steve Zehngut

Phrase Frenzy is 100% Zeek Interactive from start to finish. Phrase Frenzy was an original game concept. And we executed every phase of design and development.

Lingo Plus

February 4th, 2009 - Steve Zehngut

We created Lingo based on the TV show of the same name.

Rob and Amber Poker

February 4th, 2009 - Steve Zehngut
  • Oringinal game design / concept
  • Online Flash game
  • Artificial Intelligence

Family Guy – Stewie’s Family Barbeque

February 2nd, 2009 - Steve Zehngut

stewieheader

Zeek Interactive provided the original game and concept design for this downloadable shareware game based on “The Family Guy” TV Show. We also worked hand-in-hand with Fox in coordinating it’s launch.

HBO – Big Pussy’s Poker Heaven

February 1st, 2009 - Steve Zehngut

bigpussy690

Zeek Interactive won the 2003 SXSW “Best Online Game” award for its work on Big Pussy’s Poker Heaven. Based on the Sopranos’ character, Big Pussy. Big Pussy’s Poker heaven was a Flash poker game with artificial intelligence. The original script and narration was provided by Vincent Pastore, who played Big Pussy on the HBO Show, The Sopranos.

Play Big Pussy’s Poker Heaven