I’ve been using various tools as part of my listening strategy on Twitter for a long time now. Few tools have impressed me as much as inboxQ.
How do we increase the signal to noise ratio in conference twitter streams? Is Twitter even the best place to share the content? These are some of the questions I’m left with after monitoring the REBCNASH stream on Twitter.
The concept of the “site-less web” has become a popular topic of late. From a business standpoint, what the advocates say is that your website/blog is no longer as important as it used to be and that information no longer needs a specific source to gain wide distribution. People can and will be able to […]
The problem I see with most of the discussions around social media ROI in the real estate industry is that the product real estate agents sell, a house, is not an impulse buy and the decision to use one agent over another, a completely different kind of conversion, is not a simple decision. If they were, we could focus on conversion alone and be done. But they’re not. So, the focus on conversion to the exclusion of all other sales or marketing objectives is simply wrong.
“Are You Ready For Social Media: Preparing Your Teams To Listen, Engage Measure & Adapt” is a 40 minute video of the panel discussion with Bert Dumars, Seth Miller and Peter Fasano. The goal of the panel was to have a fairly high level conversation focused on what’s required to prepare an organization for social media, with a heavy emphasis on listening; how to listen, what to listen for, and what to do with what you hear.