Launched in September 2017 by renowned celebrity reporter Mike Walters, The Blast provides 24/7, up- to-the-minute news about the world’s biggest celebrities, all optimized for mobile consumption and social media engagement. The site is comprised of a staff that has been instrumental in breaking the biggest stories about some of the most talked about celebrities in the world with credibility, backbone, and authority.
The Blast is financed by Banijay Group—one of the world’s largest independent television production and distribution companies—whose holdings in the United States include Bunim/Murray Productions that produces shows like Project Runway and Keeping Up With the Kardashians.
With extensive experience designing and engineering high-scale, high-traffic publishing sites, Zeek was hired by Banijay Group to bring The Blast to life in a highly-compressed timeline and ensure it could:
The design and engineering timeline for this new media site was tight, with the entire project moving from conception to launch in only 12 weeks. With opportunities to flex our engineering muscles, dig into performance metrics, and partner with incredibly smart and talented people, this was an exciting project for the Zeek Interactive team.
Following strategic consulting and discovery, the Zeek design team created a bold, responsive design with a mobile-first approach that looks stunning on all screens from mobile to desktop.
The approved website design was then turned into a custom WordPress site developed in PHP, JavaScript, and MySQL. WordPress is an open-source, user-friendly content management system that allows The Blast to manage the website and all of its content and media without needing to edit code or engage a developer.
The custom solution Zeek delivered:
Each day at 4:00 am Eastern Time, The Blast homepage is updated to display a new set of curated entertainment stories with hand-selected page placement.
To manage this unique publishing workflow, Zeek built a homepage publishing tool as a custom WordPress plugin. The plugin allows The Blast team to plan, curate, and prepare the homepage design in advance and even pre-schedule Saturday and Sunday editions on Friday to eliminate the need to have staff working over the weekend.
When working on a site like The Blast, scalability, optimization, and performance must be top of mind from day one, as performance is a foundational aspect of good user experiences and a crucial key to improving conversions and increasing ad revenue.
In the first 30 days, The Blast went from zero to nearly 2 million unique views. Today the site averages 4.5 million uniques and 8+ million page views per month and experiences viral traffic spikes that bring 10,000+ users to the site at the same time. When operating at the scale, slow page load speeds and downtime are not an option. For ad and media heavy sites like The Blast, it is critical to streamline the code, secure the right hosting and caching solutions, and incorporate image optimizations.
With years of experience building and managing high-scale, high-traffic publishing sites, our team focused on building for scale and optimization throughout development to find the right balance between monetization and performance. We also partnered with WP Engine, a leader in the Managed WordPress Hosting and Digital Experience space for a reliable, scalable hosting solution.
Our clients often come to us with internal or third-party resources in place and our processes enable us to seamlessly collaborate with teams of all types. Today, we continue to work closely with The Blast — their in-house team manages the website and content and our team operates as their technology arm.
We pay attention to the site’s page load speed and performance, monitoring monthly site visits and page views, as well as individual traffic spikes to ensure the site continues to perform well, load quickly, and provide a premium brand experience even with high amounts of concurrent traffic.
From large-scale digital publishing and media sites to high-traffic eCommerce, membership, and online course sites, to complex integrations with smartphone apps, the team at Zeek Interactive has done it all. When combined with our experience in platform technologies such as WordPress, Drupal, and Laravel, we can help you discover, design, and engineer the right solution for your unique needs.
Partner with developers who get excited about viral traffic spikes and turn 'Can your platform handle this?' into 'Watch what happens next!
