BeautyCon was developed by Zeek Interactive to be the online base of operations for one of the top media outlets, conferences, and community, catering to the biggest influencers in the beauty industry. They cover culture, trending news, fashion and beauty, content creators, and other important issues.

This site combines editorial content, subscription services, e-commerce, and their international conference events in a way to appeal best to their core demographic of young beauty, fashion, and culture enthusiasts and influencers.