Bullseye Glass Company is a premiere manufacturer of colored glass for art and architecture with worldwide distribution and a strong commitment to research, education, and promoting glass art. Known as the first company in the world to formulate and manufacture glasses that are factory-tested for fusing compatibility, the company is recognized for key contributions to the kilnforming, kilncasting, flameworking, and coldworking methods used to create glass art.
The subsite Bullseye Videos is the educational arm of Bullseye Glass. It is a subscription site that aims to inspire kiln-glass makers everywhere, helping them build foundational skills, acquire new techniques, and discover new forms and projects through video training.
CMS: WordPress is an open-source, user-friendly content management system that allows the Bullseye Glass team to manage the website and all of its content and media without needing to edit code or engage a developer.
RECURLY: Recurly provides enterprise-class subscription billing and recurring billing management for businesses worldwide. Integration with Recurly provides subscription management capabilities and a custom engineered CMS connected to Recurly manages individual video purchases and coupon code support.
MEMBERSHIP: One goal of the site redesign was to reduce customer service and support needs from clients unable to manage their accounts. Through a proprietary WordPress plugin, Zeek added a simple, easy to use membership management portal to control video access and allow customers to manage their accounts online. AuthO integration also provides customers the ability to log into and move through any site on the Bullseye network—Bullseye Glass, Bullseye Video, and Bullseye Studios—with a single sign-on.
DESIGN: We have partnered with the Bullseye Glass team on multiple sites and worked closely with their design team to standardize the UI across the sites, create beautiful sites to showcase their work, products, and trainings, deliver a better customer onboarding experience. A custom Beaver Builder visual design system was integrated into the site to provide a drag-and-drop page builder that allows the Bullseye Glass team to easily create new and interesting pages without writing any code or engaging a developer.
BEAVER BUILDER: Beaver Builder is the only WordPress page builder Zeek uses. It is highly extensible and intuitive and easy for clients to use, and it is the only one built with performance and scale in mind, only loading the minimum code needed per page.