Edwards Lifesciences is the global leader in the science of heart valves and hemodynamic monitoring. Driven by a passion to help patients, the company partners with clinicians to develop innovative technologies in the areas of structural heart disease and critical care monitoring that save and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America, and Asia and currently employs 11,000+ individuals worldwide.
Edwards Lifesciences engaged Zeek to engineer a custom WordPress platform for their collection of microsites that would create visual and technological consistency across all sites and empower communications and marketing teams to create new microsites without requiring code or development resources.
DESIGN: Edwards Lifesciences has an extensive brand style guide for all website components. To ensure all microsites remain on-brand, Zeek recreated every component of the style guide—from navigation menus and hero images to banners, buttons, and cards—as custom Beaver Builder modules.
PAGE BUILDER: Along with the custom modules, Zeek designed a master Beaver Builder theme for the brand. Together, the theme and modules provide a powerful WordPress page builder that allows agencies with all levels of technical skill to step in and create beautiful, branded microsites and landing pages. Plus, with drag-and-drop capabilities, the content modules can be added and arranged in any configuration desired so while every microsite will use the same base platform, they will still remain unique.
BEAVER BUILDER: Beaver Builder is the only WordPress page builder Zeek uses. It is highly extensible and intuitive and easy for clients to use, and it is the only one built with performance and scale in mind, only loading the minimum code needed per page.