Nicole Wilkins is an American IFBB professional figure and fitness competitor, fitness model, and fitness trainer. She is the first four-time winner of the IFBB Figure Olympia Competition and three-time winner of the IFBB Figure International held during the Annual Arnold Classic. Her website NicoleWilkins.com provides workouts, nutrition tips, recipes and more to help you build your best body!
The subscription system and membership features at NicoleWilkins.com weren’t working correctly and Zeek was brought in to uncover the problems and provide a new solution.
DESIGN: With an existing site design in place, our role was to become stewards of the brand, maintain the visual look and feel, and ensure any new features seamlessly integrated with the existing site.
PROGRAMMING: Zeek worked within the existing WordPress website structure to rebuild the eCommerce and subscription system using WooCommerce Subscriptions. We also overhauled the entire membership platform using WooCommerce Memberships to give the website team control over gated content, gated videos, and membership access levels, and give customers the ability to access member-only content and forums.
CMS: WordPress is an open-source, user-friendly content management system that allows the Nicole Wilkins website team to manage the website and all of its content and media without needing to edit code or engage a developer.