Pathfinder SEO

Pathfinder SEO is a subscription-based service that provides a clear search engine optimization process for business owners and freelancers called Guided SEO. Through their Guided SEO services, Pathfinder SEO presents clients with an SEO map, critical tools, and a coach to come alongside them and guide them along the journey.

After facing challenges getting their WordPress powered SaaS product to market with a recurring billing solution that worked, Pathfinder SEO wanted to pivot to the recurring subscription platform Recurly. That’s where Zeek stepped in.

Zeek has been building SaaS products that leverage WordPress for years and requests to integrate with Recurly have dramatically increased over the past couple of years. For Pathfinder SEO, we rebuilt their SaaS product with custom WordPress engineering and the Recurly integration in weekly sprints to get the new product to market in time for a public launch at a live industry event.