Prudential Lighting has been designing, engineering, and manufacturing architectural lighting fixtures in Los Angeles since 1955. As one of the nation’s top architectural luminary companies, Prudential Lighting is paving the way for new illumination technologies and elevating the industry standard. With an enviable list of IES and PIA awards, the company serves clients ranging from major retail outlets and libraries to concert halls and office spaces.
The company’s website was lacking the latest technology, and not using responsive design, which was a problem when one-third of their site visitors are using a smartphone. Every change to the website required getting their web agency involved, requests took a long time to complete, and the site was difficult to use.
Prudential Lighting wanted a site that was new and different—something that had never been done before in the lighting industry. They knew they wanted to move to WordPress, discovered Zeek through our leadership of the Orange County WordPress community, and hired us to redesign the site, provide multiple ways to access information, and create a better process for accessing spec sheets and critical product information.
CMS: WordPress is a user-friendly content management system that gives Prudential Lighting’s team full control over all content and media. They are able to create and edit content, create and edit image galleries, manage technical documents and downloads, and even provide password-protected content for agents all without having to edit code or get a developer involved.
DESIGN: Our design team created a modern, responsive design with a mobile-first approach that ensures the site looks stunning on all screens from mobile to desktop. The design operates as an interactive product catalog that leverages eye-catching image galleries featuring the company’s products. It also acts as a critical communication tool, providing clear paths to the exact information customers and sales representatives need most.
CONTINUED PARTNERSHIP: As Prudential Lighting’s needs change, we provide new solutions. Zeek is currently working on a CRM system to help the company provide marketing tools to their many sales agents with only the click of a button.
“Before hiring Zeek our website was old, lacking the latest technology, and not using responsive design, which was a problem when one-third of our site visitors are using a smartphone. Now we’re proud to have one of the best sites in the industry that saves professionals’ time, reduces stress, and protects their profitability.
It’s been three years since the site launch and not only do people still rave about our stunning, interactive website design, its ease of use, and our PDF smart specs, but we’ve been able to do everything to manage the site in-house, with Zeek only stepping in a few times when technology changes required it.
If you want to work with WordPress, Zeek Interactive is the go-to agency hands-down. Our experience has been fantastic. Their team is lean and efficient and we were impressed with how easy it was to share what we wanted to accomplish and reach a solution.”Prudential Lighting