Launched in 2017 by renowned celebrity reporter Mike Walters, The Blast provides 24/7, up-to-the-minute news about the world’s biggest celebrities, all optimized for mobile consumption and social media engagement. The site is comprised of a staff that has been instrumental in breaking the biggest stories about some of the most talked about celebrities in the world.
With extensive experience designing and engineering high-scale, high-traffic publishing sites, Zeek Interactive partnered with The Blast to bring the new media site to life in a compressed timeline and ensure it could:
- Leverage multiple monetization methods and a variety of media types
- Handle large amounts of concurrent website traffic and huge viral traffic spikes
- Provide a fantastic user experience across all browsers and devices